Graphic Design Course Description

For Description of Art & Design Foundation (ADF) Courses

GRA 202 Conceptual Design (0,8;4 cr.)

This course will explore the creative process of thinking and manipulation of powerful imagery that can move ideas and information to the minds of others. Students will be pushed to use their wits and imagination to express and link their ideas, and learn how to come up with new and unexpected ways of communication. This course’s aim is to push the students into “thinking outside the box”. Prerequisites: ADF 101

GRA 203 Corporate Identity & Editorial Design (0,8;4 cr.)

The first part of this course will focus on creating working and attractive images and brands for corporations and individuals, through the proper study of logo design and branding. Students will learn how to apply corporate identities on full scale stationary, and be able to create campaigns for promoting brands. The second part of this course will focus on designing proper layouts for magazines, books, brochures etc. Both parts will benefit from knowledge acquired in Typography courses, and will work in conjunction with Applied Typography for a better understanding of the various elements of Type and images and their interrelation. Prerequisites: GRA 202

GRA 304 Interactive Design (0,8;4 cr.)

This course will introduce the basics of on-screen design, its techniques, concepts and ways of usages. Students will learn how to apply the concepts of interactivity to various fields, such as web design, application design, interfaces, interactive CD-ROMs etc… Students will apply their previous knowledge of Type, images and visuals, in a new environment, and will learn how to adapt to the restrictions and potentials of this new design field. Students will also be introduced to the fundamentals and basics of 2-D moving images and animation. Prerequisites: GRA 203

GRA 305 Final Project (2,8;6 cr.)

After personal selection of their final project, students will engage in individual research, under faculty supervision, exploring relevant design issues and culminating in a statement of their philosophy of conceptual development and problem solving. They present their findings in a comprehensive paper. Students are then expected to integrate their acquired knowledge in design and develop the practical component of their selected project. Students work independently and in consultation with faculty members, and present to juries of professionals and academicians. Prerequisites: GRA 304

GRA 214 Graphic Illustration (0,6;3 cr.)

This course will explore the integration of drawing and various media and techniques as a means of creating and enhancing personal illustration styles. Students will be encouraged to express themselves and their design concepts by the use of their hands and other creative tools to produce expressive illustrations. Prerequisites: ADF 112

GRA 222 Graphic Design in History (2,0;2 cr.)

A historical background is portrayed starting from early writing systems to digital technology, culminating in the emergence of graphic design as a profession as well as a critical discipline grounded in theories of visual communication and shaped by political, social and economic influences.

GRA 231 Computer Aided Graphics I (1,4;3 cr.)

This course will introduce students to the digital design lab. They will learn how to operate a Macintosh system, and will be introduced to the basic usages of graphic software and their interfaces. Students will be acquainted with the use of technology in design.

GRA 232 Computer Aided Graphics II (0,6;3 cr.)

A continuation of the previous computer course, this course will take students deeper into the digital world, and will enable students to create new visuals or manipulate existing artwork to create meaningful design. Students will be pushed to advanced levels in software handling, as well as learning how to apply their design concepts and bring them to life in a proper way using computer technology. Prerequisites: GRA 231

GRA 333 Graphic Design Internship (1,0;1 cr.)

In this course, students undergo an eight-week professional training under the guidance of a supervisor in a design office, a publisher, a television station, or an ad agency. Faculty members will coordinate the program with students and employers.

GRA 241 Fundamentals of Typography (1,4;3 cr.)

The course is an introduction to the evolution and application of typography, its classifications, structure and basic usages. The course will focus on the Latin and Arabic Type and their structures.

GRA 242 Applied Typography (0,6;3 cr.)

This course will further explore Latin and Arabic Type studied in Fundamentals of Typography. Students will learn how to communicate messages with the written word, and will move from simple to more complex and creative layouts using typography. Prerequisites: GRA 241

GRA 243 Printing and Production (1,4;3 cr.)

This course covers pre-press production and printing processes, involving color separation, film preparation, plate-processing, pre-checking and the following up of a print job till the final stage of delivery. This course will also teach students the proper choices of paper, surfaces, binding, special effects etc… In addition, students will be introduced to the computer software packages used for proper print-jobs layouts.

GRA 344 Environmental Graphics (1,4;3 cr.)

This course will explore the indoors and outdoors signage systems intended for orientation in large architectural spaces. Students will learn how to study the environment chosen, analyze the audience, and be able to produce a signage system that holds well together, and is easily legible and has an effective orientation, as well as reflects the spirit of the space where the system is to be implemented.

GRA 345 Packaging (1,4;3 cr.)

This course will introduce the technical knowledge needed to plan, design and execute a package design, while being able to apply previous knowledge of forms, visuals and Types, and mold them together into a 3-D shape having its own identity and reflecting the product in a marketable way.

GRA 351 Business Practice for Graphic Design (2,0;2 cr.)

This course will give students an overview of the different aspects of the design business, hierarchies in companies, and interdisciplinary communication skills within a professional creative team. Students will work together as members of a team and will cooperate to reach the client’s needs, develop and design solutions, and organize and divide the work properly amongst each other. Students will also be acquainted with the various paper works in the field, such as legal documents, official contracts, invoices, bills etc…

GRA 011 Advanced illustration (1,4;3 cr.)

Students will explore a variety of media in illustration and will work on developing expert skills and push themselves to a higher level of expertise in their chosen techniques.

GRA 012 Data Presentation (1,4;3 cr.)

This course will focus on different ways of presenting any kind of data, under the form of charts, graphs, diagrams, maps etc… Students will be encouraged to apply creativity and graphical concepts to suit the subject at hand. They will learn to analyze complex data and study ways to communicate them to the public in simple, understandable and expressive ways.

GRA 021 Advertising (2,2;3 cr.)

Development of advertising campaigns from concepts to presentation of visual and verbal messages that move consumers to action. The course will also delve into the inner workings of ad agencies and graphic design studios, contracts and billing, along with the business ethics of the advertising fields.

GRA 022 Music and Cinema (1,4;3 cr.)

This course focuses on the concepts, aesthetics, processes, and practice of 3-D computer animation. Theory and techniques of cinematography, video production, and traditional animation relating to 3-D computer animation are introduced.

GRA 023 Movie Viewing (0,6;3 cr.)

This course focuses on the concepts, aesthetics, processes, and practice of 3-D computer animation. Theory and techniques of cinematography, video production, and traditional animation relating to 3-D computer animation are introduced.

GRA 024 Effective Communication (3,0;3 cr.)

This course focuses on the concepts, aesthetics, processes, and practice of 3-D computer animation. Theory and techniques of cinematography, video production, and traditional animation relating to 3-D computer animation are introduced.

GRA 031 Digital Animation (0,6;3 cr.)

This course focuses on the concepts, aesthetics, processes, and practice of 3-D computer animation. Theory and techniques of cinematography, video production, and traditional animation relating to 3-D computer animation are introduced.

GRA 032 Programming for Web Design (0,6;3 cr.)

This course will introduce students to the programming world that lies behind the field of web design. Students will learn computer languages (html, java, and action scripting for flash) to help them apply and build their web designs and ideas by themselves.

GRA 041 Etching and Silkscreen (0,6;3 cr.)

Students learn a versatile method of printmaking in which they can deal with line drawing, or broad areas of color, tone and texture, and can incorporate most of the qualities of relief printing, lithography and screen-print. The course is also designed to introduce all silkscreen processes plus its interaction with photography and other media.

GRA 042 Advanced Printmaking (0,6;3 cr.)

An advanced exploration of content as introduced in the etching and silkscreen course. Emphasis will be placed on each student’s development of personal imagery while adding to their knowledge of printmaking processes and techniques. Students may work in a variety of media, including mono-printing, intaglio, relief printing, screen-printing, and lithographic processes.

GRA 043 Advanced Typography (1,4;3 cr.)

This course will give more insight to students into the world of typography, the philosophy, psychology and aesthetics of the written word. It will encourage students to work with combined languages and understand more the interaction of Types in a multilingual society. Students will even learn to create new fonts or modify existing ones to adapt to their needs.

GRA 044 Advanced Packaging (1,4;3 cr.)

This course will build upon the previous packaging course, and will focus on giving students deeper insight into the different advanced techniques used to create packaging, as well as creating high level and complex designs for packages suited for large ranges of products.