Industrial design involves the research and design of the whole range of consumer and capital products used by people; products as diverse as telephones and cranes, pencil sharpeners and exhibition systems, toothbrushes and motorcars. Ideally, the industrial designer works as part of a team involving engineering, production and marketing. The industrial designer initially concentrates on establishing the concept as a marketable, producible, useable and socially responsible product; and subsequently details the human factors (ergonomics), appearance (style) and mode of operation. Frequently the designer becomes involved in the corporate image of companies and their products as well as the graphics of the product’s packaging and the associated retail support systems.
The Bachelor of Fine Arts in Industrial Design degree is an innovative three year full-time undergraduate program of study that includes a two months practical experience. A total of 105 credits is required. The program emphasizes the view that successful product design involves a concern for product users and addresses requirements relating to the environments of use, markets and marketability, manufacturing technology and engineering. Students develop the creative, professional abilities to understand and resolve these requirements, working at the frontiers of social and technological change.
A comprehensive design base is acquired in the common year of Art and Design Foundation. A thorough understanding of design principles and practice is gained through design courses and project work. The program places emphasis on social and environmental issues, as well as the professional and ethical responsibilities of the designer. Courses in marketing and math, and elective choices, form an important part of the program and allow students to experience studying in a range of disciplines across the university.
Computer Aided Design, Furniture Design, Islamic Design, Studio Arts, and Photography are specialty options that can be undertaken as minors within the program (Refer to section 9 on Minors).